PSYCHOGRAPHICS

 The social class, lifestyle and personality characteristics

DF: The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research

The social class 

The socioeconomic class in South Africa divides classes into the chronically poor, the transient poor, the vulnerable middle class, the stable middle class and the elite (wealthy).

In the standard of living in South Africa, it is very expensive to currently live in the country because of the economical inflation. Thus far there is most probably the stable middle class stages of the social class Diminic's, looking at the level of things the top class margin of the "famous" so called celebrities are currently in the elite graph. 

Here are a few background checks of psychographic trends:

>>> FACTS